How QWD Under-Shelf Lighting Can Make Your Retail Space Shine

There is a reason Apple stores are brightly lit, with an abundance of lights. Like a moth to a flame, it draws customers in. Proper store lighting can lead to an increase in sales, encourage better traffic flow, and enhance the customer experience. Also, it helps make better use of your retail space. Quality Wood and Metal Designs can help you achieve those goals with our incredible, NEW QWD Under-Shelf Lighting solutions. 

Increased Sales

Human eyes are attracted to lights. Therefore, you should use lighting as a tool to bring attention to the items you are selling. By guiding your customers to the products you want to sell, you increase the chances that they will be noticed and become interested. Place expensive items in bright light and watch as they fly off the shelves! Another way shelf lighting can help your sales is by helping customers find what they’re looking for. You simply can’t glance over a product if it has bright lights shining on it. Best-selling products sell even better when they are lit properly.  

Traffic Flow

Light the back wall or the end of an inline shelf and watch as your customers are drawn to the products there. With our under-shelf lighting you can make use of all the space you have in your retail store. Traditionally, the eye-level shelves are filled with the best products. By lighting lower shelves, you can make any shelf a “prime” location for sales. Studies say that lighting the bottom third of your shelves means that customers spend more time looking at the products which may increase sales.

Customer Experience

Customers want to feel welcome when they enter a retail store. Installing lights is one way to do that. Plus, it makes your store look clean and friendly. Lighting can affect your customers’ mood, leading them to feel comfortable and ready to purchase. We recommend lighting high-end products to give your customers an elevated experience as they prepare to spend a lot of money.

 Our under-shelf lighting provides retail stores a tool to merchandise their products in a way that makes them stand out above the competition. The under-shelf lighting is made of neutral white 5000K LEDs that easily illuminate an entire shelf. Plus, unlike puck lights, our light runs along the leading edge of each shelf, distributing the light evenly throughout the shelf. It is not going to shine in your customer’s faces or act as a spotlight on just one section of your shelving. Our strip lights allow your shelves to shine no matter how large of a product you have on display. They also illuminate small products on tight shelves, such as ammo or video game displays. Our under-shelf lights look especially great on products with in secured glass cases which no only locks up your product but makes the display to look clean and organized as well.

Since our under-shelf lighting is made of long-lasting LED lights which are rated for 50,000 hours, simply plug them in and leave them on all night or connect them to a switch or timer to turn them off at the end of the day. The slim cord will practically disappear when tucked under the base deck, meaning customers will not be getting tangled in the excess.

Don’t worry - you won’t have to buy an entire shelving system for your store, our lights can work with any standard shelving units, including our gondola system. They attached securely by clipping to the underside of the shelf snapping over top of your current plastic shelf strip or with magnets so it is versatile for every retailer. 

When you’re ready to increase your high-end sales, encourage better traffic flow, and enhance the all-around customer experience, contact Mike or Danielle at Quality Wood and Metal Designs to add QWD Under-Shelf Lighting to your displays!