Merchandising to Attract New Gun Owners

3.2 million people became first-time gun buyers in 2021. These customers are the ones who keep the industry alive. So when someone walks in and says they are ready to purchase their first gun, it is important to help them feel comfortable in your retail space.

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Danielle DeKruif
Gun Warden FAQs

With all of the looting and rioting in the last few days, it’s now more important than ever to have a safe and secure way to display and store firearms. We recently shared some videos about our Gun Warden on social media and had a lot of questions and comments roll in. We would love to respond to some of them here.

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Danielle DeKruif