Congratulations on selling a high-end rifle to a new customer! But did you know you may have left a lot of money on the table? No matter what big-ticket item you are selling, there are always accessories that can make using that product even better. Rifles need scopes. TVs need wall mounts. Hunters need boot dryers. And in order to get those add-on items into your customers' hands, it is important for both employees and customers to easily find them.

Whether you have new employees or experienced ones, make it easier for them to find what they are looking for and they will be able to sell more of your products. Cross-merchandising also helps your employees provide a better experience to your customers. For example, when they are speaking about the rifle options available, they can also easily point out how the rifle experience can be improved with a variety of scopes while standing in the same location, instead of running all around the store. Tell a merchandising story using logical pairings, good signage, and accessories integrated with major purchase items. Not only does this help your employees, but it also helps your customers find what they need without assistance.

There is no “search” function at your store, so store organization must support your employees and customers. Clearly labeling your products can take a huge load off of your employees. Whether you’re organizing by sporting activity, brand, or any other category, visible signage can help guide your customers through the store. Organize your aisles so add-on items are in a place that makes sense to all. One way to do that is to utilize the Quality Wood and Metal Designs gondolas.

The Quality Wood and Metal Designs gondolas make organizing and cross-merchandising your products easy. The versatile gondolas allow you to mix-and-match shelving options, security cases, and gun sliders in the same section. Now, you can place your add-on sale items near your big-ticket items. You won’t miss as many accessory sales if your customers are presented with their options while they make their big-ticket purchases. Our modular gondolas come in 4-foot sections and can be moved and changed to fit whatever merchandise you need to display. Choose from shelves, pegs, security cases, or sliding gun racks. Mix and match to organize popular accessories with big-ticket items to boost your sales. These versatile gondolas are tough enough to handle any kind of accessories that you wish to pair with your goods, no matter how heavy or bulky.

The Quality Wood Designs gondola paired with the Gun Warden System can help you organize your store in a way that helps both customers and employees. They can help save time, money, and create a better shopping experience for all. Contact Mike or Danielle to discuss how you can set up your store layout for success!

Maximizing Employee Success with Add-On Sales