Ammo Organization & Merchandising

There are multiple ways to approach ammo merchandising. The most common ways to organize are by caliber, brand, and end-use.

If you choose to organize your ammunition by caliber, that is a great way for gun owners to find what they need based on the firearm they own. This allows them to quickly identify the area that suits them, and they don’t need to sort through the clutter of other calibers that they may not have use for.

Another common method is to organize by brand. This technique looks very nice on the shelves since all the boxes are similar. For brand loyalists, this is great because they can easily find the section they are interested in. 

Or, choose to sort your ammo by end-use. Here is an opportunity to create an enticing aisle or end cap that features ammo for whatever kind of hunting is in season. You can also add other products to this area to make more sales from accessories and target-specific impulse buys.

Ammunition can be tricky to merchandise because of its weight. At Quality Wood and Metal Designs, we created a variety of options that are functional and beautiful. 

  • Pallet wraps allow you to display a whole pallet of ammo on the floor with a metal wrap that makes it look purposeful. 

  • Case platforms allow you to display full ammo cases on the bottom and a heavy-duty shelf on top that can hold smaller individual boxes of ammo. 

  • Our gondola shelving is ultra-strong and made with gun retailers in mind, so it is strong enough to hold heavy ammo boxes without sagging. 

Whichever route you choose, keep our Quality Wood and Metal Designs gondolas in mind. They are ultra-strong and able to hold boxes of ammunition without warping. Look into our ammo box sliders as well! Read more about these ammo solutions. Contact Mike or Danielle to discuss adding products to improve your ammo organization and sales!

Danielle DeKruif