How Store Layout Facilitates Interaction and Conversation

In the day and age of competing with online retailers and big box stores, how can you get a leg up? The answer is obvious - Your expert knowledge and staff! To allow your expert staff to make the connections they need to make a sale, consider these features in your store layout.

First, lay out your store in a way where conversations can develop naturally. Lower shelving feels open and welcoming, while it also allows your employees to greet customers as they enter the store and be able to see them while they browse through it. It also creates opportunities for customers to be able to flag down employees to ask questions as they shop. Don’t be tempted to pile your products high on the shelves and close off these interactions.

Another way to guide customers through your store is to brighten up your existing shelving. Humans are naturally attracted to light, so you can strategically use QWMD under-shelf lighting to encourage customers to interact with your big-ticket items. 

Narrow aisles are detrimental to retail stores. Aside from creating a traffic issue, they also make it difficult for shoppers to step back and see their options on the shelves. By widening the aisles, you also make more room for your employees to work with your customers. After all, the human experience is what makes them choose your store over an online retailer!

Keep it clean! Less clutter can help keep customer's eyes focused on the products you want to sell, not the dust, tags, or mismatched items that don’t belong on the shelf. Keep your customers on track to make the purchases you can benefit from! A cluttered store that looks more like a garage sale may leave your customers unsatisfied. Present a premium experience, and you can charge premium prices. 

By developing a pleasing store layout, you can allow your customers to interact with your staff, ask questions, and make their shopping experience more fulfilling. Reach out to Mike or Danielle to discuss your store layout and how you can make it convert to more lifelong customers.