Merchandising to Attract New Gun Owners

3.2 million people became first-time gun buyers in 2021. These customers are the ones who keep the industry alive. So when someone walks in and says they are ready to purchase their first gun, it is important to help them feel comfortable in your retail space. Sign up here to get our secrets to merchandising in your inbox.

First of all, instill a feeling of safety for these new gun owners. Since this is their first purchase, they may still be uncomfortable around firearms and a store full of them may be overwhelming. A secure store is just one step in the process. 

Next, the store must feel inviting. By organizing the firearms neatly, the quantity and options are less likely to overwhelm the customers. Bold signs and wide aisles can also direct your customers to the products they are in the market for. By using our Gun Warden system you can assure your customers that your products are locked up securely while being displayed neatly.

Finally, and most importantly, focus on the individual. Learn their reasoning for purchasing a firearm. Above all, avoid politics and fear-mongering. There are responsible gun owners on both sides of the political spectrum. Just focus on the product in hand and provide the best customer service possible. Many people are craving that one-on-one assistance that has gone out the window. Offer support in the form of training, cleaning, or troubleshooting and you just might have a customer for life.

For more merchandising tips, sign up to get our Secrets To Merchandising delivered to your inbox.